The Webster University Library website is at library.webster.edu/
For additional databases and library services see the main Business & Management research guide.
For additional marketing databases see the Marketing research guide
This course guide was created for Professor Phil Noll's marketing assignment in which he asks students to determine the marketing process for a consumer product.
More information is available and published about public companies than private. Keep this in mind when selecting your company and product to research.
This guide uses Apple's iPhone as an example.
NOTE: The course number for undergraduate marketing has been changed from MNGT 3500 to MNGT 2500.
Use our Ask A Librarian service to reach a Research Librarian by phone (314-246-6950 or 1-800-985-4270) or drop-in (see our library and research desk hours) or email or chat, 24/7.
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