What is a SWOT report? (Strengths, Weaknesses, Opportunities and Threats)

A study (generally written by an outside organization) that analyzes a company's internal strengths and weaknesses, as well as the external opportunities and threats it faces in the industry and the economy. 

Analysts most often write SWOT reports for public companies. If you are looking for information about a private company, you may find a SWOT report about its parent company, if it is publicly traded.  

Use the pull-down menu to search in specific fields of a record. For example, search for 

           swot       in Document title -- DOC

AND   dell         in Company/organization - ORG

In the keyword search displayed below:

SWOT, is typed in the SO Publication Name field

AND     United Parcel Service in the CO Company Entity field.

Note that multiple SWOT reports for a company may be available.  

Within library databases, SWOT analysis reports are most often available for large U.S. public companies, though some foreign and private companies might be covered as well.  

If you cannot find a SWOT report for your company, look for reports on 2 or 3 larger public companies in your same industry.  For example, in the computer software industry try Microsoft or Apple or Intel.  Companies in the same industry will often use or adapt their own strengths to capitalize on another company's weaknesses.

Also, check industry reports, like those from the IBISWorld Industry Market Research database to see what internal and external factors are impacting companies in the industry in which your company competes.