Library: Entrepreneurship at Webster University Library: US Demographics

data.census.gov (formerly American FactFinder)

data.census.gov (formerly American FactFinder)
Provides access to population, housing, economic and geographic information from the US Census Bureau. Data is collected from nearly 100 surveys and censuses including the 10-year Decennial Census of population and housing, the annual American Community Survey, and the 5-year Economic Census of business and industry.
Getting started with Your Search on on data.census.gov
Learn about the different ways to search for data on the platform; from basics, like using the Single Search, to applying filters in the Advanced Search, this video is full of tips and tricks to help you get started.

Find data about:

Population Characteristics: age, sex, income, race, etc.
Housing: single family, ownership/rentals, children at home, etc.
Geography: from zip codes to cities/towns, counties to states, metropolitan areas and more
Business & Economy: industry/NAICS data, establishments, employees, payroll, etc.

The Consumer Expenditure Survey is produced for the Bureau of Labor Statistics (BLS) by the US Census Bureau.

The data provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.

The BLS also publishes the American Time Use Survey, which "measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing."

(image from Bureau of Labor Statistics website)